About US:
The International Law Institute – African Centre for Legal Excellence is a regional training institute that is based in Kampala, Uganda where it has been providing capacity building programmes and technical assistance to African professionals and institutions over the past 18 years. With offices also in Lesotho and Kenya, ILI-ACLE is dedicated to supply affordable and high-level post-professional education to public and private sector officials in the continent in the areas of law, governance, finance and project management.
Job Summary: The Marketing Intern will be responsible for representing the ILI-ACLE brand through social media and email communications.
Key Duties and Responsibilities:
1. Social Media Content (50% of role):
Responsible for engagement to produce fresh, original content and constant updates for ILI-ACLE social channels, including Facebook, Twitter, Linkedin, Institute’s website.
Regularly interact and engage with our donors and facilitators on social media.
Develop and launch social media campaigns, contests, and promotions.
ATL and BTL advertising.
Analyze past campaigns and content and translate what you learn into future campaigns.
2. Email Marketing (25% of role):
Work closely with our Marketing Associate to draft a new target mail every two weeks and send them to our contacts.
Track success rate of target mails sent (based on number of mails opened, clicked bounced, etc.)
Update target mail tracker to indicate progress – weekly.
Meet deadlines and target numbers.
3. General Marketing Duties (25% of role):
Enter all contacts and faculty opportunities on the database.
Clean repeated and bounced contacts from database to our used mass email programme.
Use online research tools to find out and identify new potential customers (participants).
Reconcile contacts from the mass email programme with contacts from database.
Create a process for registration of new contacts in database and transfer to software used.
Preparation and submission of Marketing reports every week.
Assist the Marketing Team on initiatives where necessary, which could include leading team calls, writing thank-you notes, researching campaign prospects, taking notes on phone calls with external contacts, etc.
Qualifications, Skills and Experience: The applicants should be suitably qualified to execute the duties above.
How to Apply:
All suitably qualified and interested candidates who wish to join the internship with ILI-ACLE should please email their documents to: Ms. Brenda Trespalacios, Senior Programmes Administrator / Marketing Associate at btresp@ili.or.ug, copying administrator@ili.or.ug with a detailed letter of interest, current CV, academic/professional letter of recommendation and a writing sample. Shortlisted candidates will be interviewed via telephone, videoconferencing or in-person (for Ugandan applicants). Please note that only shortlisted applicants will be contacted.
Deadline: 13th March 2015