About US:
ESLSCA International Business School is a European business school based in Paris, France since 1949. ESLSCA is fully accredited by the French Ministry of Higher Education and ranked among the leading business Schools in Europe. ESLSCA Uganda was formed in 2013 with 40 postgraduate students. It is fully accredited by National Council of Higher Education of Uganda and Registered by the Ministry of Education and sports. ESLSCA Uganda offers internationally recognized degree programmes with academic certificates from ESLSCA Uganda and Institute Franco American de Management (IFAM) of Paris.
Job Summary: The Manager of Communications & Marketing will lead and manage the Communications & Marketing team, driving communications and marketing activities in line with our strategic plan, towards the vision of being the centre of excellence for higher education.
Key Duties and Responsibilities:
· Inspire and develop the Communications and Marketing team in planning and managing events, corporate communications & marketing and related activities.
· Work closely with the Academic Affairs Division, deans, regional colleges and other University departments to ensure coordination between the development and implementation of the University’s communications and marketing strategy and its recruitment (students and staff) strategy
· Direct the management and development of the University brand, ensuring that all communication and marketing activities reflect the international ESLSCA brand, and its associated vision, purpose and values
· Communicate a balanced and consistent image of the University, both internally and externally
· Develop the University’s career and placement strategy to provide market-place opportunities for our students and build stakeholder partnerships
· Actively promote the University and its associated activities effectively to a wide range of audiences, both in the Uganda, the region and beyond, working with faculties and the University management
· Pro-actively manage media relations and media coverage
· Provide direction for promotional material (including online and visual materials and advertising) and internal and external communications in all media
· Monitor the management of relationships with external agencies in relation to PR, design, printing etc. – ensuring quality of service and value-for-money
· Support, maintain and develop key relationships with individuals, external groups, partner organisations, influencers, local communities and other stakeholders
· Provide strategic direction for the planning and management of major corporate marketing events
· Represent the University at external functions where appropriate
· Work closely with senior management in responding to any crisis that requires the support of the communications team, and be part of the crisis management team
· Fulfil any general duties required of a Head of Department, including: leading and developing the service to ensure continuous improvement; preparing local plans; preparing and managing delegated budgets;
· Organising staff appraisals; ensuring appropriate staff development is undertaken and communicating with staff on a regular basis.
· Guide work to affirm and test the University’s brand personality in its different markets and ensuring that all communications reflect the brand.
· Perform any other job roles as assigned by superiors
Qualifications, Skills and Experience:
· The applicant should hold a Master’s degree in communications or journalism or in any related field from a recognized institution of higher learning
· A bachelor’s degree in Communications or Journalism or in any related field from a recognized institution of higher learning
· Ability to design and implement a communication strategy for complex institutions, including: formulating content and material that reflects our brand (distinctive ethos, programmes/services and products)
· Working knowledge of different target audiences and their particular needs for information, including different audiences inside and outside East Africa
· Working knowledge of modern communication methods including social networking and web strategy
· Working knowledge of Uganda, East Africa, and global media networks and the ability to place our content in them
· Ability to quickly formulate responses to inquiries from a variety of sources about the University
· Ability to motivate and mobilize staff, contributors, and contractors
· Ability to quickly review materials submitted for approval and generate substantive feedback in appropriate style.
· Personal maturity and emotional intelligence
· Highly proficient in written and spoken English
How to Apply:
All qualified candidates should send two (2) copies of an application letter clearly demonstrating suitability together with updated Curriculum Vitae and three references.
Please remember to attach two (2) copies of academic and professional certificates and transcripts.
Send to: Uganda@eslsca.net and put in the subject: “Marketing Manager Kampala”
Deadline: 31st of May 2015