Job Summary:
The Marketing Manager will primarily manage strategic marketing activities and campaigns both online and offline.

Key Duties and Responsibilities:
Plan, organise and justify marketing and promotions strategies for Ugabus.
Develop promotional material and brand collateral for timely distribution for internal and external use advertising accurate and reliable information about Ugabus products.
Create and implement effective digital marketing strategies and formulate tactics for effective return on investment.
Develop and implement marketing campaigns with appropriate media in order to attract enquiries from prospective bus users, agents and bus owners. (advertising, SMS, Digital, direct mailings, newsletters etc)
Develop and manage reliable and accurate marketing information system (statistics, target market information, competitor research, etc) to facilitate strategic decision making for marketing & management purposes.
Develop and scale the Ugabus database of bokings, users, agents etc to facilitate customer relationship management & direct marketing activities to recruit prospective travellers
Represent Ugabus in external functions and bodies such as public conferences and events and visit agents and clients to promote our Ugabus products.
Prepare and manage an annual list of activities, events and key dates for all marketing activities to ensure effective, efficient and timely implementation to meet organisational objectives.
Manage approved and cost effective quarterly marketing and promotions budgets
Prepare regular marketing reports to facilitate strategic decision making by management.
Plan and execute communication campaigns for all Ugabus products (advertising, direct mailing, CRM) in advance so to facilitate lead in business growth.
Establish, build and keep engaged a vibrant online community for Ugabus enthusiasts on all fronts of our marketing spectrum.

Qualifications, Skills and Experience:
The ideal candidate must hold a Bachelor’s degree in marketing or business or any related field
One year of proven experience leading marketing campaigns which yield growth from start to finish
Proficiency in digital marketing such as social media and CRM
Ability to organize events from start to finish
Excellent analytical and problem solving skills
Excellent communication skills

How to Apply:
All candidates should send their updated CVs to careers@ugabus.com