About NHCC:
Our Client, National Housing and Construction Company Limited (NHCC) was founded in 1964 and is a Ugandan construction and real estate management company, partly owned by the Uganda Government. The Company’s mandate is to increase the housing stock in the country, rehabilitate the housing industry and encourage Ugandans to own homes in an organized environment.
Job Summary: The Senior Market Analyst will collect and analyze data to evaluate existing and potential product and service markets, including identifying and monitoring competitors’ activities and market conditions, or changes in the industry that may affect sales, as well as advise on relevant economic aspects of the housing industry.
Key Duties and Responsibilities:
In charge of designing, conducting and coordinating market intelligence and market research, as well as evaluation studies on customer satisfaction, knowledge, attitudes and perceptions of the various NHCC product offerings.
Keenly track and evaluate competitors’ activities and design proactive responses for use by the Sales and Marketing Section.
Develop and maintain a detailed customer database for all the business categories for easy and accurate account planning, activity tracking, renewal, forecasting and management review.
Actively coordinate the development of a pricing strategy, including new concepts and ideas for Company products.
Coordinate the profiling and segmentation of NHCCL’s clientele base into strategic business categories for better business targeting.
Coordinate the design of NHCCL’s product offerings and sales strategies suitable for each business category, and continue to update these sales strategies from time to time.
Develop and maintain a price review mechanism for more competitive prices of condominiums and other salable and rentable properties for consideration and onward discussion by Top Management.
Develop and execute coherent marketing communications strategies, including advertising and promotions, for NHCCL’s products, across a variety of media with the objective of effectively promoting the Company and its products.
Coordinate media agency management of the advertising and event relationships, ensuring successful marketing campaign coordination across all elements of the marketing mix.
Manage the development, production and country-wide distribution of sales-support and promotional materials, including media kits.
Keenly analyse and advise Management on the economic dimensions of the housing industry and their implications for NHCCL’s products and their competitiveness in the market.
Provide the Company’s Management, whenever necessary, with relevant specialist, expert and technical advice (on the basis of appropriate and comprehensive analysis and evaluation), with regard to the Company’s Investment opportunities and projects – especially those involving Partnerships, External Contractors and other Service Providers – as well provide the necessary supervision, quality assurance, facilitation and coordination of the implementation of the corresponding projects – with a view to ensuring their profitable success.
Perform any other duties as may from time to time be directed by the relevant authority.
Qualifications, Skills and Experience:
The ideal candidate for the Senior Market Analyst vacancy should hold a Degree in Marketing, Housing Economics or a closely related and relevant discipline, from a recognized University.
Full and valid membership of a nationally, or internationally recognized professional Marketers’ body shall be an added advantage. Possession of a Diploma or equivalent qualification in Project Planning and Management, from a recognized institution, shall be an added advantage.
Additional specialized training and appropriate qualifications in Housing Economics, from a recognized institution, are essential.
A minimum of three or more years’ experience years in the area of Market Analysis and Marketing Strategy, in a large and reputable Construction, or Civil Works Company, or a reputable Real Estate, or Commercial firm.
Detailed working knowledge and skills in application of Sales & Marketing-related Software and MS Office Packages (especially Word, Excel and PowerPoint), are essential.
Proven previous successful housing market analysis and marketing strategy, with evidence, is essential.
Demonstrated negotiation and communication skills.
Results-oriented, business-focused and customer satisfaction-oriented.
Coordination and networking skills, as well as a team-player.
Cost consciousness and proven ability to pursue value for money.
Analytical, accuracy and judgmental skills.
Excellent IT and computer proficiency skills.
Proven good presentation and reporting abilities.
Good interpersonal and human relations skills.
Maturity, high ethics and integrity.
A confident, independent, articulate and reliable personality.
Possess the ability to work under tight deadlines, for long hours and to deliver high quality outputs with minimal supervision.
How to Apply:
All interested candidates are encouraged to send their applications clearly marked “Application for the position of Senior Market Analyst” and accompanied by detailed Curriculum Vitae, copies of testimonials & three professional referees should be addressed to;
The Chief Human Resource Officer,
Plot 5, 7th Street, Industrial Area,
P.O. Box 659,
Kampala, Uganda.
Or
Email to: info@nhcc.co.ug
Deadline: 11th May, 2015 by 4.00p.m (Local time)