About US:
Q-Sourcing Limited is a manpower management solutions firm operating in the East African Region in the countries of Uganda, Kenya, Rwanda and South Sudan.
Job Summary: The Social Media manager/Executive will;
Implement the company’s Social Media marketing.
Carry out administrative roles that includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales.
The Social Media executive is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.
The incumbent will attend events of Social Media, blogging and industry-specific conferences.
Key Duties and Responsibilities:
Manage Social Media marketing campaigns and day-to-day activities including:
Curate relevant content to reach the company’s ideal customers.
Make car sales from Social media platforms.
Create, curate, and manage all published content (images, video and written).
Keenly monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.
Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
Design, create and manage promotions and Social ad campaigns.
Compile report for management showing results (ROI).
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
Monitor trends in Social Media tools, applications, channels, design and strategy.
Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
Keenly analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Key Performance Areas: The following seven Social Media marketing components are the roadmap to success and are the responsibilities of the Social Media manager. Your Social Media manager must master them to execute Social campaigns effectively:
Clear Objectives: Set realistic goals. We use five objectives for Facebook marketing: Growth of Likes, Reach, Engagement, Leads and Sales
Great Design: Visual content has a lasting effect on us humans. Whether it’s your status updates, your landing pages or your Facebook ads, what the audience sees is what they’ll remember. Make sure it’s consistent.
Solid Content Strategy: What you post on your Social channels is the foundation for all your other Social Media marketing. The Social Media manager must perform a “Brand Discovery”, which outlines what it is about your business that makes it unique. This includes your core values and beliefs, and the reasons people want to buy from YOU. The answers should be in-depth and detailed.
Promotion Strategy: You need to continually grow our fan base.
Engagement Strategy: The Social Media manager should listen, respond, ask questions and engage with your audience. There should be careful consideration on how he/she responds to organic (non-paid) leads
Conversion Strategy: With growth and engagement strategies in place, the Social Media manager’s job is to convert fans/followers into customers. The more advanced form of Facebook marketing utilizes Facebook ads and optimized landing pages to capture leads and convert them into sales.
Measure & Analyze To Establish ROI: Measure results on a weekly basis.
Qualifications, Skills and Experience:
The applicant should preferably hold a Bachelor’s Degree in Computer Science, Business computing, Information Technology, Mass communication plus any related field
A minimum of two to three years hands on working experience in social medial communication and publicity
Working knowledge in social media and communication strategies
Good coordination and delegation skills
Strong managerial and social networking skills
Practical experience in ICTs usage
Ability to communicate, understand and interpret information on different social media and networks
Age: Between 24 – 34 years
Personal Competencies:
Understanding the Business and its practices
Excellent organizational skills
Good problem solver and works well under pressure.
Good team player with strong communication skills.
Excellent written and oral skills
Strategic Planning and proper scheduling of tasks given
How to Apply:
All suitably qualified and interested are encouraged to send their cover letters and updated CVs including three referees (send as one document) to our e-mail to: recruitment@qsourcing.com
Address all your applications to:
Human Resources Office,
Q-Sourcing Limited (U),
Plot 14/16 Semawata Road, Ntinda
P.O. Box 12883, Ntinda, Kampala, Uganda
Note:
Kindly mark your application as “Application_ Social Media Manager/Executive” in the subject line of your email.
Only shortlisted applicants will be contacted.
Deadline: 20th February 2016